Rolled out the refreshed Val Verde brand across their full product range, including rice, pasta, flour, grissini, canned goods, passata, and stock cubes. Developed original packaging designs for key products and adapted others from templates, ensuring a cohesive and contemporary look. The designs feature bright, appealing, rustic Italian aesthetics, with cut-out windows showcasing the product inside - enhancing shelf appeal and reflecting the brand’s approachable, authentic style